With more than 20 years of experience in gaming, hospitality and entertainment, Lourdes specializes in commercial strategy, customer experience, CRM, loyalty programs and business development.

Throughout her career, she has led the launch and positioning of new casino destinations, integrated gaming and hospitality ecosystems, and developed data-driven strategies focused on customer acquisition, retention and hyper-personalization.

Recognized for her expertise in creating premium customer experiences and transforming player data into meaningful business growth, Lourdes regularly participates as a speaker at international industry events, sharing insights on customer loyalty, omnichannel engagement, CRM innovation and the future of gaming and entertainment experiences.