Lachezar is the Chief Executive Officer of Sesame, a rapidly growing gaming operator in Bulgaria, offering both online and retail entertainment experiences.

With more than 15 years of experience in the casino and iGaming industry, he has played a key role in shaping the country’s modern gaming landscape leading digital transformation, driving innovation, and promoting responsible growth.

Before joining Sesame, Lachezar held senior leadership roles in Telematic Interactive and in CT Interactive, where he contributed to the international expansion of gaming content and the development of strong, sustainable brands in regulated markets.

His expertise spans over topics such as strategic planning, product optimization, market development, and brand positioning, supported by a deep understanding of player behavior and technology in gaming.